I was tasked with creating a website redesign for Rainbow Sandals, a company located in Southern California. I would not do the coding for the website, but intead do all of the UX work from research and user flows to wireframes and full mockups.
Rainbow Sandals Inc. was established in 1974 in Laguna Beach, California by Jay "Sparky" Longley and is currently based out of San Clemente, California. The company specializes in men's and women's leather, hemp, and rubber flip-flops.
I started playing with many forms of design communication. Wanted to come up with something bright and easy to read.
Lora and Poppins font pair was chosen to develop strong and reliable communication.
Colors already set by client.
Used responsive Material svg icons for ease to customize and extendabiity.