Rainbow Sandals

Website Redesign

Overview

I was tasked with creating a website redesign for Rainbow Sandals, a company located in Southern California. I would not do the coding for the website, but intead do all of the UX work from research and user flows to wireframes and full mockups.

The Client

Rainbow Sandals Inc. was established in 1974 in Laguna Beach, California by Jay "Sparky" Longley and is currently based out of San Clemente, California. The company specializes in men's and women's leather, hemp, and rubber flip-flops.

Art Direction

I started playing with many forms of design communication. Wanted to come up with something bright and easy to read.

Typography

typography

Lora and Poppins font pair was chosen to develop strong and reliable communication.

Colors

colors

Colors already set by client.

Icons

icons

Used responsive Material svg icons for ease to customize and extendabiity.

User Flow



Wireframes

Home Page

Dropdown Menu

Shop

Search Results

Single Product

Newsletter Signup

Product Quickview

Product Compare

Login

Forgot Password

Register

Confirmation

News

Guest

News Single

Locator

Dashboard

Profile

Addresses

Add Address

Change Password

Payment Methods List

payment Methods Detail

Order History List

Order History Detail

Wish List

Mockups

Design Concept 1

Design Concept 2

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